BACKUP FROM SEM I 2016/2017

The course aims to provide the student with an introduction to the role of money, financial institutions and monetary policy in the broader economy, thus providing a solid foundation for further study or employment in the financial services industry. It is also to improve students’ understanding of economics concepts and their application, and to improve analytical skills through the money, interest rates, banks and other financial institutions. Students will also learn the relevance of the Central Bank Reserve and related central banking topics, including the causes, policy responses, and lessons associated with the current financial market crisis.



This is a compulsory course for Bachelor Accounting students. The aim of this course is to provide knowledge on the functions of accounting information systems in today’s business environment. Accountants should employ advanced information and communication technology (ICT) in their profession. The objective of this course is to make students, an efficient and reasonably sophisticated user of ICT in accounting practice.

AHLAN WA SAHLAN TO THE UNDERWRITING AND CLAIMS MANAGEMENT CLASS FOR 2016/2017.

ENJOY THE CLASS WITH ACTIVE PARTICIPATION

Business and entrepreneurship are the main components of Muamalat, and is recognized as fard kifayah. The ummah are encouraged to accumulate wealth through permissible business activities. Because of that, they should have knowledge and skills to enable them to be involved in business activities and achieve the success as Muslimpreneurs. This subject aims to enhance students’ understanding on the importance of business and factors lead to the business success. Thus, students will be exposed to business objectives, all types of the existing business structure and its environment, and; functions of management such as planning, organizing, implementing and controlling in all area of business management (production, operation, marketing, human resource and IT). This course will be conducted through lecture, tutorial, group assignment and presentation.

1.

NAME OF COURSE  / MODULE

KELAKUAN PENGGUNA (CONSUMER BEHAVIOUR)

2.

COURSE CODE

MCG3013

3.

NAME(S) OF ACADEMIC STAFF

Dr Nuradli Ridzwan Shah Bin Mohd Dali

4.

RATIONALE FOR THE INCLUSION OF THE COURSE/MODULE IN THE PROGRAMME

This course is a foundation for students to understand the influential of marketing in consumers purchasing decision (behavior or reaction) in the market systems.

5.

SEMESTER & YEAR OFFERED

Semester 2/ 2013

6.

TOTAL STUDENT LEARNING TIME (SLT)

 

 

Face to face:

 

L

T

P

O

28

26

-

5

 

L=lecture ; T=Tutorial; P=Practical; O=Others (Exam)

Total Guided and Independent Learning:

 

120

7.

CREDIT VALUE

120/40= 3 (3 credit); 2+2

8.

PREREQUISITE (IF ANY)

Nil

9.

OBJECTIVES

  1. Equip the students with the knowledge on various consumer behaviours perspectives
  2. Expose to the students the process of consumers decision making
  3. Identify factors influencing consumer behaviours and utilize this knowledge in marketing of product and services

 

10.

LEARNING OUTCOMES

At the end of the course, learners will be able to:

  1. apply the basic theories and principles of consumers behavior (LO1, C3)
  2. state the decision making process by consumers (LO2, P3)
  3. construct customer segmentation that will assist entrepreneur in understanding consumer behaviour (LO8-ES1, C3)

 

11.

TRANSFERABLE SKILLS

Enhance the ability of students to understand the behavior of consumers in the market through a process of lectures, tutorial and group assignment.

12.

TEACHING-LEARNING AND ASSESSMENT STRATEGY

Teaching-learning strategy:

  • The course will be taught through a combination of formal lectures, exercise, group work, using authentic materials, informal activities and various textbooks. Collaborative teamwork will be fosters throughout the course. The use of examination and internal reporting assessment will assess the student’s ability to apply theoretical concept in context.

 

Assessment strategy:

  • Formative
  • Sumative

 

13.

SYNOPSIS

Consumer behaviour is one of marketing discipline’s main components. Majority of the present marketing approaches stems from in depth understanding of consumers and their behaviour. This course provides comprehensive understanding of the product/service adoption process, consumer decision process, consumption and disposal of product/service by consumers. Application of the marketing mix to consumer behaviour will also be discusses. Students will also be exposed to case studies in order for them to appreciate the subject matter and hope the students will learn to develop interest in the marketing discipline.

14.

MODE OF DELIVERY

Lectures and tutorial (SCL)